A jewel of a new marketing strategy has arrived! PURLS, or personalized URL’s, elevates the impact of direct mail to a new level. What makes this even more enticing, according to a recent DMA study, more than 90% of interested direct mail recipients prefer to respond online. Are you there for them?
The combination of digital printing (or, in some cases, email) with a personalized URL maximizes the power of the Internet’s interactive capabilities. The PURL engages your prospects and customers to respond with their very own landing page. For example, if I were a yoga enthusiast, my mail piece would include: www.SonjaBellem.yoga.com. I, in turn, feel more compelled to visit a website that features both my name and a key personal interest. What’s in it for me? Many find that a PURL becomes a call to action in and of itself! The person visits the highly targeted and customized VIP landing page, and they find information they expect based upon the direct mail piece. The prospects remain engaged and remain engaged longer.
What’s the best part? The activity of each prospect is tracked and recorded and leads are automatically routed to your sales team for immediate follow up. Direct mail, the Internet and your sales team work together as a cohesive tour de force! With PURL’s you can improve your direct mail response rates, provide relevant content to prospects, engage viewers in a meaningful (and traceable) dialogue, and better convert viewer’s preferences into revenue.
