Sure, companies are cutting costs to stay afloat. Yet this approach may be analogous to throwing the oars out of the rowboat. Ask yourself, what happens once you’ve made all your cuts and then the market does a 180˚? How will you outpace your competition? What new ideas can you offer your customers?

For those few gutsy companies who invest in themselves in a down economy, success may very well be ripe for the picking when the economy turns around.

According to Daniel Roth in WIRED Magazine, December 2008, US companies should be doing just that. He writes, “…for the bravest inventors and entrepreneurs, conditions are ideal to pounce on a business opportunity.” It’s “survival of the fittest” and the “law of supply and demand” uniting to present the ideal opportunity for growth and success.
Can recession be the mother of invention?

What are your thoughts?