Sure, companies are cutting costs to stay afloat. Yet this approach may be analogous to throwing the oars out of the rowboat. Ask yourself, what happens once you’ve made all your cuts and then the market does a 180˚? How will you outpace your competition? What new ideas can you offer your customers?

For those few gutsy companies who invest in themselves in a down economy, success may very well be ripe for the picking when the economy turns around.

According to Daniel Roth in WIRED Magazine, December 2008, US companies should be doing just that. He writes, “…for the bravest inventors and entrepreneurs, conditions are ideal to pounce on a business opportunity.” It’s “survival of the fittest” and the “law of supply and demand” uniting to present the ideal opportunity for growth and success.
Can recession be the mother of invention?

What are your thoughts?

Okay, okay. So we know that the Earth is not flat. So why then should the Internet, computers and the digital world within them be one dimensional?

Perhaps following this line of thinking, MIT grad student David Merrill developed a new computer interface that enables people to work with computers and interactive media much in the same way as a child would with building blocks: Siftables. These very cool, independent, palm-sized computer screens can be held, tilted, and manipulated and joined together to create anything from music, interactive stories with self-creative narratives to math solutions and a good ol’ fashioned game of scrabble. Genius. Yet it creates the question of how this will change the Internet. For example, will the internet become tangibly interactive? And what great things are in store for online marketing? Stay tuned.