Can there be a green twist to opening your wallet? Can spending green actually make you feel….well, a bit “greener?”

According to a recently published Forrester study called “Making The Case For Environmentally And Socially Responsible Consumer Products,” buying green is becoming more important even as the economy slows. A survey on purchasing habits was conducted on over 5,400 US adults. Over 65% said they were “concerned about the environment and global warming.”

Now more than ever, companies are promoting green alternatives. Tropicana, in partnership with Cool Earth, is starting a 12- month promotion that enables consumers to preserve 100 square feet of rainforest for every carton of juice they purchase. Apple computer launched a green campaign touting the “highly recyclable” MacBook as the “greenest Macbook ever.” Amazon launched Amazon Green, a conglomeration of environmentally-friendly products to help consumers lead a greener life.

Is environmental marketing here to stay, and (despite the obvious contradiction in terms) can we consume our way to a greener planet? Post your thoughts.